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Community Engagement, Partnerships & Events | Salt & Rally

GROW THROUGH THE RIGHT RELATIONSHIPS

COMMUNITY ENGAGEMENT | STRATEGIC PARTNERSHIPS | SIGNATURE EXPERIENCES

HELPING SMALL BUSINESSES & NONPROFITS GROW VISIBILITY, REVENUE, AND IMPACT.

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Relationships
Open Doors.
Strategy Turns Them into Growth.

The right relationships can lead to new clients, stronger referral networks, corporate partnerships, sponsorship revenue, community support, and opportunities you may not be able to reach on your own.

But meaningful growth requires more than networking or making introductions. It requires knowing who you need to reach, why they should care, and how to turn the relationship into long-term value.

Salt & Rally helps you identify the right audiences and opportunities, develop the strategy to reach them, and build a repeatable approach to relationship-driven growth. When the opportunity is bigger than your team's capacity, we can also provide the leadership and hands-on implementation needed to move it forward.

Grow Your Client Base.
Build Strategic Partnerships.
Increase Revenue & Impact.

  • Elegant white background with gold accents and text that partially reads 'CONNECT'.

    Build a Stronger Community Presence

    Increase visibility, trust, and connection with the clients, supporters, and advocates who can help you grow.

  • A white background with gold and dark blue text that reads 'PARTNER' in large capital letters.

    Create Partnerships that Drive Growth

    Develop relationships with clients, sponsors, and community organizations that create mutual value.

  • Close-up of a white background with light gold swirling lines and the word 'EXPERIENCE' in large navy blue font.

    Deliver Signature Experiences

    Use events and initiatives to generate revenue, deepen relationships, and strengthen your brand.

  • White greeting card with gold accents and the words "SAVE THE DATE" written on it.

    Turn Important Ideas into Action

    Bring structure, leadership, and follow-through to opportunities your team does not have the capacity to lead alone.

Proven Impact

$1M+ in Partnership Revenue

Built and retained corporate partnerships by connecting business objectives with meaningful community opportunities.

250,000 Guests
1,000+ Volunteers
74 Committees

Led the strategy and execution of one of North Carolina’s largest festivals by aligning staff, volunteers, sponsors, vendors, and community partners around
one shared vision.

150+ Community
& Public Partners

Cultivated relationships across the business, nonprofit, government, and civic sectors to expand community reach and support large-scale initiatives.

  • “I first met Alison through the North Carolina Azalea Festival while exploring opportunities for REV to become involved. At REV, we believe in building meaningful partnerships—not simply placing our logo on something and walking away. From our very first meetings, Alison took the time to walk me through the festival’s events, its impact on the community, and the many ways organizations can get involved. More importantly, she truly listened. She wanted to understand REV’s mission and values so she could help identify opportunities that were the right fit for us, rather than simply offering a sponsorship package. Alison was always prepared, communicated clearly, and demonstrated an impressive depth of knowledge about the festival and its community impact. She has a unique ability to dream big while remaining grounded in what is realistic and achievable. That balance, combined with her collaborative approach and genuine passion for connecting partners with purpose, made working with her an absolute pleasure. I would highly recommend Alison to anyone looking for a thoughtful, strategic, and relationship-focused partner.”

    -Dori Bishara, Community Engagement Coordinator-
    REV Federal Credit Union

  • " I worked with Alison for three years while Lowes Foods sponsored the NC Azalea Festival. We initially envisioned having a tent at the festival, but Alison took the time to understand our business goals and showed us opportunities we hadn’t considered. She helped us share our message at satellite events during the two weeks leading up to the festival, reaching the customers we most wanted to connect with. Most of our other sponsorships/partners had a "spray and pray" approach. Not so here. We were targeting and Alison helped us do that. Alison and her team were true partners from planning through the event. She listened, offered creative ideas that fit our goals, and made sure we had the support we needed to put them into action. We found real value in the partnership and continued it because it worked for us. Just as meaningfully, my team and I learned from Alison. We took what we learned into other partnership agreements and became better at our own outreach because we had worked with her."

    —Alexandra Evans, Community Engagement Manager
    Lowes Foods

Meet Our
Founder & Principal Consultant

Alison Baringer

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For more than 20 years, Alison Baringer brought businesses, nonprofits, public agencies, volunteers, and community leaders together around ambitious goals.

As the former Executive Director of the North Carolina Azalea Festival, she led the strategy and execution behind one of North Carolina’s largest signature events, cultivated hundreds of corporate and community partnerships, and helped grow annual sponsorship revenue beyond $1 million.

Today, Alison brings that combination of relationship-building, strategic leadership, and hands-on execution to small businesses and nonprofits ready to expand their reach, revenue, and impact.

  • Oversaw 30+ annual events, with annual attendance of 250,000 guests

  • Supported $50 million in regional economic impact

  • Managed $2M+ annual budgets and led revenue-generating initiatives across sponsorship, ticketing, events, partnerships, marketing, and business development.

  • Led executive boards, staff, volunteers, sponsors, vendors, and community partners which included over 200 volunteer leaders, and 200+ sponsors

  • Held leadership roles with UNCW, the Junior League of Wilmington, and the IFEA.

Alison’s career has been built around bringing people together, creating systems that work, and helping organizations achieve ambitious goals.

visit Alison's Linkedin

SALT Preserves. RALLIES Move People Forward.

Preserve what matters. Build momentum where it counts.

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“The words Salt & Rally have deeper meaning for me. Salt represents my favorite quote by Isak Dinesen… ‘The cure for anything is salt water: sweat, tears, or the sea.’ For businesses, to me this means hard work, trust and vulnerability, and knowing and honoring your environment. Rally connects to my love of beach volleyball - where a rally is a continuous sequence of play. We say ‘good rally’ when both teams are fighting hard, playing well, and in the flow of the point. ”

— Alison Baringer, Founder

Ready to Grow Through the Right Relationships?

Let’s identify the community connections, strategic partnerships, and signature opportunities
that can move your organization forward.

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